Case Studies

For the release of Ayra Starr's new album, Strange Nature enlisted Joel Nunez of Glammy to execute the music video for Control. Shot in a single day at a tight, multi-floor location in New York City, the team used the Cinebot Mini to create flawlessly synchronised, multi-pass shots, featuring Ayra performing in several locations within the same frame.

Our partners at Dimension recently helped bring Wicked to life with Polymotion Stage, capturing the massive supporting cast in stunning volumetric detail. From the colorful chaos of Munchkinland to the grandeur of the Emerald City, volumetric tech brought dynamic, full-costume digital crowds to Oz, making the magic of Wicked feel even more real.

Explore how the SR-1 Small Robotic Head paired with the Nikon Z 9 offered a new take on live filming at the BLACK IRIS WEEKLY LIVE Concert.

When the opportunity to take space at the Broadcast Centre for The Paris Summer Games emerged, Nine worked alongside AE Live and MRMC to create a hybrid production model that balanced the need for on-the-ground presence with cost-effective remote operations using the Studiobot XL.

As MRMC Broadcast continues to develop innovative solutions designed to ease operations and enable broadcasters to capture new camera angles, Blutek Srl, the MRMC Italian representative, has led a deal with Sky Italia to install and supervise the integration as MRMC’s AJS-2 Advanced Jib System.

ITN was the first production company to deploy MRMC's StudioBot LT as part of ITV overnight general election programme on Thursday 4 July 2024. The StudioBot LT is the latest addition to MRMC Broadcast's flagship range of robotic arm solutions, and their most compact robotic arm. Scheduled for release at IBC, this was the first time it has been used in a live programme of this kind and was used in bridging shots between the two main ITV studios being used on the night.

Toronto-based motion control rental house 2D House became one of the first clients of MRMC to get their hands on the Cinebot Mini and quickly put it to good use. Recently shooting some visually impressive spots for both McDonald's and Villaggio, they found its ease of use and compact build to speed up the production process tenfold.

With more than 59,000 members, Prestonwood Baptist Church chose to expand its broadcast services in 1999 under the banner of PowerPoint Ministries. This laid the groundwork for what would become a cornerstone of its outreach efforts, and in January 2024, Prestonwood's most recent upgrade was complete, featuring MRMC robotics in 15 of its 18 camera positions. In this indepth case study, Bryan Bailey, Director of Media at Prestonwood takes us on Prestonwood’s journey, discussing the decision to expand it robotics setup, and the impact this has had, particularly on the volunteers at the church.

The visual wonders of advanced motion control (MOCO) technology have reached China, on the set of The Wandering Earth 2, the highly anticipated second instalment of China’s first and largest sci-fi film franchise. Using MOCO to power their creativity, Director of Photography Michael Liu and his team have put together powerfully crafted, cutting-edge scenes in this sequel, ultimately pushing the boundaries of what Chinese filmmakers can do.

MrMoco Rentals partnered with Art Practice to create visually immersive Idents for Channel 4. Through their expertise in motion control and technically-impressive 3D workflow, MrMoco Rentals managed diverse locations, coordinated several camera movements at once and accommodated for a range of directors from different backgrounds.

Showbolt’s UK partner The Flash Pack was briefed by Bureau Future to deliver a robotic camera arm content moment to mark the Hennessy X.O Kim Jones collaboration. The Sleek set design was flawlessly captured with two bespoke video edits using a combination of slow motion and real-time content shot using Showbolt.

Burberry's creative team aimed to produce an exhilarating promotional video for their new TikTok campaign. Their imaginative concept featured clones and dynamic camera movements for the collection of TikTok videos, that involved some challenging motion control and clever pre-visualisation work.

To celebrate its 25th anniversary Al Jazeera wanted to continue in its objective to push the boundaries in storytelling. When they came to build a new studio infrastructure that integrates technology at the cutting edge of broadcast, Al Jazeera chose MRMC’s StudioBot XL robotic arm to replace its manual dolly/crane-based workflow.

Using two Bolt Cinebots, Visual engineering & cinema robotics company 6 Degrees was tasked with creating a visually stunning, but extremely challenging commercial for the supermarket giant, Lidl.

MrMoco Rentals were tasked with promoting the release of the new Lotus Eletre Type 132. The team needed to utilise pre-vis and tech-vis with precise motion control to fulfil the director’s vision. This resulted in the final cut being displayed at Lotus’ "Carved By Air" event, where the new car was revealed.

The desire to streamline their operations, lead to consultation with Triumph’s systems integrator partner, Key Code Media and then to MRMC Broadcast to see if there was a solution that could help. MRMC’s Auto Jib System, ASJ-1 fit the bill. Previously, the production team used a traditional crane, operated by several production staff to capture over crowd shots and wider shots of the stage. This automated jib-arm system is designed for reliable use in live event productions.

Director Rajay Singh, owner of the production company Directors Think Tank, recently took on a project through VMLY&R Commerce agency to create a new commercial for Carsome — Southeast Asia’s largest integrated car e-commerce platform.

Bayerischer Rundfunk is a public-service radio and television broadcaster, based in Munich, Germany. They decided to incorporate robotics and automation into their workflow building on the many years of experience they have had using camera robotics in their studios. The Studiobot was already proven in other studios of the ARD (SWR and NDR), and so they decided to add a Studiobot

LÉMA Slow are a France based production company specialising in Motion Control & slow motion visual effects. Creating high-end content for many big brands, the team was one of the first companies to get their hands on the new Bolt Mini Model Mover 6-axis arm, putting the new system through its paces and testing it out in a variety of creative scenarios in their Bordeaux based studio.

The award-winning Sky Scope technology was back in action for Sky Sports’ coverage of golf’s oldest tournament, The Open. Using cutting-edge volumetric capture technology, Sky Scope 2.0 enabled Sky Sports to ramp up its on-screen performance analysis of golf’s biggest superstars.

London Live is a local TV channel based in London, England. The channel transmits local news, current affairs, sports, arts, events and entertainment and was launched on the 31st March 2014. MRMC and London Live began discussions around ways to employ motion control robotics to realise a radically different approach to broadcast studio content acquisition and workflows.

Compared to other equipment we have used, the MRMC robotics are high-quality products and the MHC software has a lot of potential for us going forward. We recently introduced two of MRMC’s AFC 100 heads into our 8-camera set-up, which we use to film services at the Grace Church in Maryland Heights, MO, as upgrades for an older PTZ system.

During the covid-19 outbreak, social distancing mandates were put in place to ban patrons at major sporting events. Professional photographers were restricted access to normal shooting positions, eliminating key positions for shooting game coverage. Eliminating shooting positions means missing key action and important moments telling the story of an MLB game. All of this results in poor fan engagement.

WELT (the biggest privately-owned news channel in Germany) who broadcast content 24 hours a day and based in Berlin, wanted to show panoramic views of the city as part of their daily broadcast segments. They wanted to feature live footage of the city’s iconic buildings such as Berliner Fernsehturm, so they teamed up with MRMC and Qvest Media, to provide a solution.

Red Bull approached Showbolt with a brand experience brief to support the Red Bull Media World at the Swiss Museum of Transport in Lucerne, Switzerland.

Is it possible to start wide on a zoom, dolly the camera diagonally about 50 foot, while seamlessly pushing in tight on the lens, to land perfectly square on a target about 12 x 14 inches and hold still on it for 15 seconds, then boom up & around a column about 12 feet? And the camera needs to be on its side the whole time!’ The answer – ‘You can with a Milo rig’