Bolt X Captures Lotus Eletre Type 132
CASE STUDY
MrMoco Rentals were tasked with promoting the release of the new Lotus Eletre Type 132. The team needed to utilise pre-vis and tech-vis with precise motion control to fulfil the director’s vision. This resulted in the final cut being displayed at Lotus’ “Carved By Air” event, where the new car was revealed.
MrMoco Rentals were tasked with promoting the release of the new Lotus Eletre Type 132. The team needed to utilise pre-vis and tech-vis with precise motion control to fulfil the director’s vision. This resulted in the final cut being displayed at Lotus’ “Carved By Air” event, where the new car was revealed.
PROJECT OVERVIEW
Blueprint Partners approached MrMoco Rentals to help promote the release of the new Lotus Eletre Type 132. The team were challenged with visually displaying the car’s unique airflow system by incorporating VFX to display air particles going over and through the car. Bolt X was used to capture the dynamic angles at high-speed in order to execute the director’s vision.
“Lots of options were explored, including filming in a wind tunnel or even creating our own wind baffling, but the decision was made that motion control gave us the most flexibility.”.
Blueprint Partners
THE CHALLENGE
The Eletre 132 was still under embargo; meaning the shoot could not take place outside of Black Island Studios, yet over 40 pieces of unique footage needed to be shot for the client under a tight deadline.
This demanded an innovative approach that combined heavy elements of pre-vis and tech-vis with precise motion control executions from Bolt X. This was to ensure that what was going on in the 3D world, was accurately reflected in the real world.
The Solution
MrMoco Rentals took the storyboard and key frames from the client and implemented several layers of pre-vis to be sent back and forth to the director for feedback and sign off. Once the client had approved each shot, tech-vis was then implemented using real camera and lens settings alongside the CAD data of the car, in order to ensure each shot was achievable before being exported.
A precise pre-production pipeline was the solution to achieving the goal of this project as it allowed for all shots to be mapped out prior to the team arriving on-set, making the deadline manageable.
MrMoco Rentals using Bolt X backed up this pipeline by executing pre-programmed movements with exact precision. This assured that there would be no accidental damage to the car and allowed the team to avoid any variables that may occur when using manual camera cranes or dollies.