Showbolt helped launch Hennessy’s most recent collaboration with Dior’s artistic director Kim Jones. Together with our UK partner The Flash Pack, we were briefed by lead agency Bureau Future to deliver sublime content experiences for guests to enjoy and share. A first in the Hennessy X.O Masterpiece series to be created by a fashion designer, the event hosted at Battersea Arts Centre oozed polish and glamour.
Sleek set and lighting design were a flawless fit to the styling of the event but required smart programming of Showbolt’s arm to avoid reflections distracting from the guest’s moment. Similarly managing different tiers of talent whilst balancing the demand for instant access and press coverage meant efficiency was imperative.
To ensure a seamless experience, guests were briefed and directed by The Flash Pack team who then shot and live processed bespoke Showbolt video edits using a combination of slow motion and real time content. For selected VIPs, the team also created unique content edits via a remote live editor which were delivered directly to PR teams. Social-ready videos were available via a sharing screen, where guests could simply scan a QR code to download straight to their phones.