Case Studies

Discover how Director Vesely Marek uses the ATLAS MOCO Bullhead kit to film Eurovision-Winner JJ's "Wasted Love" Music Video.

For the release of Ayra Starr's new album, Strange Nature enlisted Joel Nunez of Glammy to execute the music video for Control. Shot in a single day at a tight, multi-floor location in New York City, the team used the Cinebot Mini to create flawlessly synchronised, multi-pass shots, featuring Ayra performing in several locations within the same frame.

Our partners at Dimension recently helped bring Wicked to life with Polymotion Stage, capturing the massive supporting cast in stunning volumetric detail. From the colorful chaos of Munchkinland to the grandeur of the Emerald City, volumetric tech brought dynamic, full-costume digital crowds to Oz, making the magic of Wicked feel even more real.

Cinemechanics partnered with Drive-Thru Productions for Best Buy’s "Back to School" campaign, focusing on creating seamless transitions between LED volume and on-location shots while maintaining consistent framing across aspect ratios. To accomplish this, they put their new Cinebot Mini to the test, using it throughout the shoot to navigate the challenges of blending digital and practical environments into a 'continuous' shot.

Explore how the SR-1 Small Robotic Head paired with the Nikon Z 9 offered a new take on live filming at the BLACK IRIS WEEKLY LIVE Concert.

When the opportunity to take space at the Broadcast Centre for The Paris Summer Games emerged, Nine worked alongside AE Live and MRMC to create a hybrid production model that balanced the need for on-the-ground presence with cost-effective remote operations using the Studiobot XL.

Thai-based rental house Brandlink embarked on an ambitious project to create Shugyȯ, a visually captivating high-speed fighting concept. With a tight three-day timeline and complex sequences to capture, Brandlink needed a solution that could deliver unmatched precision and speed.

As MRMC Broadcast continues to develop innovative solutions designed to ease operations and enable broadcasters to capture new camera angles, Blutek Srl, the MRMC Italian representative, has led a deal with Sky Italia to install and supervise the integration as MRMC’s AJS-2 Advanced Jib System.

ITN was the first production company to deploy MRMC's StudioBot LT as part of ITV overnight general election programme on Thursday 4 July 2024. The StudioBot LT is the latest addition to MRMC Broadcast's flagship range of robotic arm solutions, and their most compact robotic arm. Scheduled for release at IBC, this was the first time it has been used in a live programme of this kind and was used in bridging shots between the two main ITV studios being used on the night.

Experience the seamless fusion of cutting-edge technology and passionate sportsmanship in the broadcast production of the Korfball Finals, powered by the AFC-180+ Robotic Head, Black Magic Ursa camera, and Vmix software. Witness the meticulous orchestration of camera presets, tailored for comprehensive coverage, as operators navigate the equipment with precision. Join a global audience as the event streams live on YouTube, showcasing the power of advanced products to elevate niche sports like korfball to new heights of recognition and engagement.

Toronto-based motion control rental house 2D House became one of the first clients of MRMC to get their hands on the Cinebot Mini and quickly put it to good use. Recently shooting some visually impressive spots for both McDonald's and Villaggio, they found its ease of use and compact build to speed up the production process tenfold.

With more than 59,000 members, Prestonwood Baptist Church chose to expand its broadcast services in 1999 under the banner of PowerPoint Ministries. This laid the groundwork for what would become a cornerstone of its outreach efforts, and in January 2024, Prestonwood's most recent upgrade was complete, featuring MRMC robotics in 15 of its 18 camera positions. In this indepth case study, Bryan Bailey, Director of Media at Prestonwood takes us on Prestonwood’s journey, discussing the decision to expand it robotics setup, and the impact this has had, particularly on the volunteers at the church.

For the 2023 Festival of Speed, Gravity Media chose to use the MRMC AFC-180+ robotic heads to elevate the quality of the broadcast and deliver outstanding camera angles that would otherwise have been difficult or dangerous to capture.

The visual wonders of advanced motion control (MOCO) technology have reached China, on the set of The Wandering Earth 2, the highly anticipated second instalment of China’s first and largest sci-fi film franchise. Using MOCO to power their creativity, Director of Photography Michael Liu and his team have put together powerfully crafted, cutting-edge scenes in this sequel, ultimately pushing the boundaries of what Chinese filmmakers can do.

MrMoco Rentals partnered with Art Practice to create visually immersive Idents for Channel 4. Through their expertise in motion control and technically-impressive 3D workflow, MrMoco Rentals managed diverse locations, coordinated several camera movements at once and accommodated for a range of directors from different backgrounds.

Polymotion Stage with Dimension sought to enhance the visual experience of Avenue 5 for its highly anticipated second season, through the use of volumetric capture technology. See how holograms were brought to life in this cosmic case study.

Showbolt’s UK partner The Flash Pack was briefed by Bureau Future to deliver a robotic camera arm content moment to mark the Hennessy X.O Kim Jones collaboration. The Sleek set design was flawlessly captured with two bespoke video edits using a combination of slow motion and real-time content shot using Showbolt.

Burberry's creative team aimed to produce an exhilarating promotional video for their new TikTok campaign. Their imaginative concept featured clones and dynamic camera movements for the collection of TikTok videos, that involved some challenging motion control and clever pre-visualisation work.

On one of the biggest stages in the world, MRMC yet again showcased their versatility and state-of-the-art technology. In collaboration with AFP (Agence France Presse), the versatile Robotic POD housed the Nikon Z9 camera to capture images of the most famous football players in the world.

To celebrate its 25th anniversary Al Jazeera wanted to continue in its objective to push the boundaries in storytelling. When they came to build a new studio infrastructure that integrates technology at the cutting edge of broadcast, Al Jazeera chose MRMC’s StudioBot XL robotic arm to replace its manual dolly/crane-based workflow.

Using two Bolt Cinebots, Visual engineering & cinema robotics company 6 Degrees was tasked with creating a visually stunning, but extremely challenging commercial for the supermarket giant, Lidl.

A virtual production and motion control collaboration between MRMC & Vu Studio at NABshow 2022

MrMoco Rentals were tasked with promoting the release of the new Lotus Eletre Type 132. The team needed to utilise pre-vis and tech-vis with precise motion control to fulfil the director’s vision. This resulted in the final cut being displayed at Lotus’ "Carved By Air" event, where the new car was revealed.

The desire to streamline their operations, lead to consultation with Triumph’s systems integrator partner, Key Code Media and then to MRMC Broadcast to see if there was a solution that could help. MRMC’s Auto Jib System, ASJ-1 fit the bill. Previously, the production team used a traditional crane, operated by several production staff to capture over crowd shots and wider shots of the stage. This automated jib-arm system is designed for reliable use in live event productions.

It is always a great pleasure to work for iconic car brands, and you can’t get more iconic than the luxury British car manufacturer Bentley. The new film commercial directed by Valentin petit & produced by OCURENS and UNIT 9 required some very precise motion control shots inside the car.

Director Rajay Singh, owner of the production company Directors Think Tank, recently took on a project through VMLY&R Commerce agency to create a new commercial for Carsome — Southeast Asia’s largest integrated car e-commerce platform.

Bayerischer Rundfunk is a public-service radio and television broadcaster, based in Munich, Germany. They decided to incorporate robotics and automation into their workflow building on the many years of experience they have had using camera robotics in their studios. The Studiobot was already proven in other studios of the ARD (SWR and NDR), and so they decided to add a Studiobot

The DFL wanted to create an automated camera system that is able to track, follow and focus on one particular player during a match. The goal was for the camera to capture a player from head to toe, and follow him throughout the match everywhere he turns using tracking data, by using a fully automated system.

LÉMA Slow are a France based production company specialising in Motion Control & slow motion visual effects. Creating high-end content for many big brands, the team was one of the first companies to get their hands on the new Bolt Mini Model Mover 6-axis arm, putting the new system through its paces and testing it out in a variety of creative scenarios in their Bordeaux based studio.

The award-winning Sky Scope technology was back in action for Sky Sports’ coverage of golf’s oldest tournament, The Open. Using cutting-edge volumetric capture technology, Sky Scope 2.0 enabled Sky Sports to ramp up its on-screen performance analysis of golf’s biggest superstars.

Recently Oslo Streamingsenter launched a new streaming centre in Oslo, and following a recent studio upgrade, they wanted to install a system that would enhance the content they capture with their PTZ’s making the shots higher quality and more dynamic. One of the challenges they want to solve was the requirement for automation to make their services more efficient, cost-effective without compromising quality. Following consultation with MRMC Polymotion Chat was recommended a solution to their challenge.

London Live is a local TV channel based in London, England. The channel transmits local news, current affairs, sports, arts, events and entertainment and was launched on the 31st March 2014. MRMC and London Live began discussions around ways to employ motion control robotics to realise a radically different approach to broadcast studio content acquisition and workflows.

Compared to other equipment we have used, the MRMC robotics are high-quality products and the MHC software has a lot of potential for us going forward. We recently introduced two of MRMC’s AFC 100 heads into our 8-camera set-up, which we use to film services at the Grace Church in Maryland Heights, MO, as upgrades for an older PTZ system.

The successful adoption of Virtual Production techniques in high-end productions, such as Disney’s Mandolorian, has initiated a surge in interest in this industry-changing technology. RiTE Media are at the cutting-edge of this creative revolution, working closely with Epic Games, the developer of the Unreal Engine – the real-time 3D creation tool that is powering virtual production advancements. Through their development of new tools, techniques and by integrating motion control robots, they have broken new ground in virtual production.

WELT (the biggest privately-owned news channel in Germany) who broadcast content 24 hours a day and based in Berlin, wanted to show panoramic views of the city as part of their daily broadcast segments. They wanted to feature live footage of the city’s iconic buildings such as Berliner Fernsehturm, so they teamed up with MRMC and Qvest Media, to provide a solution.

n this visually stunning piece, the Bolt X, Bolt Jr+, and Bolt execute a complex series of precisely timed moves that demonstrate each rig’s key features and give a visual comparison of the three systems side-by-side. With such a complex brief to show in a 90-second video the speed, precision and range of movements that each member of the Bolt Cinebot™ family is capable of, while concisely communicating the technical specs of each robot was not a simple one. With this in mind, we turned to one of Europe’s leading motion control and VFX experts, Julian Hermannsen.

Red Bull approached Showbolt with a brand experience brief to support the Red Bull Media World at the Swiss Museum of Transport in Lucerne, Switzerland.

Is it possible to start wide on a zoom, dolly the camera diagonally about 50 foot, while seamlessly pushing in tight on the lens, to land perfectly square on a target about 12 x 14 inches and hold still on it for 15 seconds, then boom up & around a column about 12 feet? And the camera needs to be on its side the whole time!’ The answer – ‘You can with a Milo rig’

At the 148th Open Championship, MRMC in partnership with Dimension launched Polymotion Stage. A unique studio environment for the creation of Volumetric video, stills and avatars. Polymotion Stage is available as a Stage Dome or as a Stage Truck solution that can be transported globally to wherever the talent is enabling the quick and efficient volumetric capture of talent and artists on location.