Tag Archives: mrmoco
Highly talented movie-making agency, RiTE Media Group, acquire a Bolt High Speed CineBot to further help them create visually stunning productions.
Mark Roberts Motion Control, industry leaders in motion control robotics have partnered up with Rite Media group, a full service production studio headquartered in Atlanta, Georgia.
Dan Brown, Mark Roberts Motion Control’s VP of Sales & Marketing for USA commented:
“The group of talented filmmakers are truly making waves in the rapidly growing Atlanta, Georgia entertainment market. With their love for technology and relentless pursuit in pushing the envelope, we couldn’t have asked for a better partner in our quest to popularize motion control robotics around the world. We at MRMC are truly excited to see what comes from this group of innovators.”
Mikey Cosentino, COO and Chairman of RiTE Media Group stated:
“For RiTE, The Bolt High Speed CineBot was of particular interest as it is the only robot of its kind that can move at such speeds with exact precision and programmable, repeatable moves. MRMC’s unrivaled technical ingenuity is embodied within the capabilities of Bolt which made it a natural fit for RiTE.”
MRMC manufacture, rent and sell motion control equipment for special and visual effects. Their robotics are used all over the world, often in major blockbuster movies – Avengers, Skyfall, X-Men and Harry Potter to name a few. MRMC’s track record in technical and engineering excellence has earned the company critical acclaim — including an Oscar for technical achievement. RiTE Media Group will be a local source in Atlanta for renting the Bolt.
Check out RiTE Media Group’s accomplishments in their Megareel here:
Mark Roberts Motion Control Bolt Showreel:
For more information on the Bolt High Speed CineBot click here
For media questions email firstname.lastname@example.org or call +44 (0)1342 838000
MRMC’s Milo motion control rig was recently used to shoot a visually stunning and clever Stella Artois commercial in Spain. Produced by London’s 1st Ave Machine and locals Palma Pictures, the project entitled ‘Stella Artois – Learn how water leaves a mark’ entailed shooting nearly 400 glass chalices rotating on a modern version of a 19th-century toy called a zoetrope!
The production team created a 4-metre tall 3D zoetrope, which is based on an optical toy consisting of a cylinder with a series of pictures on the inner surface that, when viewed through slits with the cylinder rotating, give an impression of continuous motion. Each of the glasses was painted with an image and when the structure was rotated to match the speed of the camera it produced a wonderful stop frame animation! Check out behind the scenes video below.
For more information about the Milo click here
Freestyle Games has created the latest instalment of the music video game, Guitar Hero. The upcoming game dubbed Guitar Hero Live reboots the franchise since its first inception back in 2010. The game simulates a real-world concert setting from the perspective of the guitarist. Its soundtrack spans across a diverse range, and includes music from The Black Keys, Blitz Kids, Ed Sheeran, Fall Out Boy, Green Day and many more.
Member of the Band – Bolt on Track
Using live action video from real rock band performers in front of live crowds proved a challenging task, and in this style was something that had never been done before. Using the Bolt to capture live footage, our high-speed CineBot weaved its way around the stage as the bands performed and caught all the necessary actions of the performance. As one performer comments, ‘you just have to act as if its your band member!’.
Due to obvious logistical reasons, it was impossible to replicate a 100,000 strong crowd, so the Oscar-winning VFX house Framestore who'd previously done work on Gravity, Guardians of the Galaxy, and Edge of Tomorrow were brought in to help create the full festival effect.
Check out pictures and a behind the scenes video below.
For more information on the Bolt click here
To see a full article on making click here
Our latest behind the scenes video is an urban sports video short, showcasing the Bolt on track. Shooting both street basketball & football using Love High Speed's Phantom 4K Flex, the film directed by Nick Sawyer demonstrates the versatility and creative potential of the Bolt on Track.
There were two shoots, one for Basketball and one for Football. Nick Sawyer, a seasoned director, wanted to challenge the Bolt on Track. Each shoot was designed to provide a unique challenge and test the Bolt's capabilities for speed, movement and to precisely catch specific moments. The Bolt running on track aced these challenges, and you can see some of the behind the scenes photos below, along with the full behind the scenes video.
Stills from the Basketball
Stills from the Football
Watch the full behind the scenes video below:
The MrMoco team found themselves for a second time shooting at Espanyol Stadium in Barcelona – this time for Sky's latest Premier League advertising campaign. Produced by Outsider and directed by Scott Lyon, the commercial features Thierry Henry going back in time to prove that the Premier League really is the best league in the world!
An extremely technical shoot that involved precisely timed moves, parts of the original footage was tracked and given to the Moco technical crew as Maya camera moves, so it could then be imported into the Milo motion control rig. The Milo would then carry out these extremely accurate shots of Thierry Henry in situ, which could then be mixed with the original footage.
Thierry had to be filmed under the exact same conditions and lighting, (including the right time of day for correct shadows) to match up the new footage with the old. To really capture the authentic look, props included identical advertisement hoarding, match footballs and even a purpose built set of the tunnel where Roy Keane famously argued with Patrick Vieira. The result was a fantastic, time-travelling trip down memory lane, culminating in the final denouement “that is why my friends, this is the best league in the world”.
Another dimension of movement for the already highly versatile Bolt, you can now run the Cinebot on a track. The operator has the ability to run the Bolt along a track and follow any object, person or landscape, giving much more flexibility in terms of visual creativity. With rapid acceleration, the Bolt on Track can reach its top speed of over 4 metres per second in… one second! Additionally, through MRMCs Flair software, you have programmable acceleration profiles so you can repeatably reach or maintain the desired speeds with pinpoint accuracy. For more information download the spec. sheet here: Bolt on Track Spec Sheet
Watch the short video here:
We wanted to let you know we will be exhibiting at Cinegear in LA next month. This will be the first show we've ever demonstrated Bolt on track! With speeds of up to 6 metres per second at the camera, it is the only technology of its kind — so you won’t want to miss it!
Watch this fascinating behind the scenes video for a Honda commercial. It was a challenging advert to create, requiring some clever ingenuity. Our Titan arm provided a great solution to help create the visually captivating video!
We wanted to bring you up to speed on some good news here at MRMC. In the last three years we’ve had some incredible expansion and opened up great new markets. From 2013, year on year we’ve had an increase of 60% in sales and production. In turn this has given rise to manning up the team here. We’ve expanded our staff by nearly 40%, and still looking for more talented individuals to join our exciting and expanding company. So if you are an enthusiastic electronic, robotic or software engineer feel free to send us a CV. For more information on joining us, click here
At MRMC we are proud of our major new product releases and concentrate so hard on them we often forget the significance of our many incremental feature additions and product upgrades that occur on a daily basis but may not be headline news or create a flurry of press releases. Recently we’ve been looking through our work over the past months and realised those small changes amounted to a lot, so we thought we’d list some. If you want more info on any of them just let us know:
- Developments and tests to make the Bolt High Speed rig 20% faster than before.
- Developing and Testing the new Version 6.0 of our Academy award winning motion control software.
- Turntable range increased from small to large, and most with speeds in excess of 100 degrees per second.
- Flair multi-controller created, allowing multiple motion control rigs to be controlled from a central source.
- Orbital XL rig created for super-sized e-commerce photography.
- Head and Flair Ethernet API created allowing any of our products to be controlled directly from 3rd party software.
- Improved or implemented interfacing to a number of 3rd party products, including DMX lighting controls, Dragonframe, 6-degrees-of-freedom joysticks, and various 3D tracking systems.
- Interfacing to Oculus Rift.
- Broadcast vertical columns for on-air moves.
- Etc. etc.
The list is long and lengthy, this is just a snapshot. With 6 full-time developers and several support engineers and freelancers, the development is rapid and ever-changing – so if you don’t immediately see what you need just ask.
Tel: +44 (0)1342 838000 | Email: email@example.com