Tag Archives: Cinematography

Entertaining Cinematography used in this New Tiger Beer Commercial Shot with the Bolt

The Bolt High-Speed CineBot is again in action, this time in Taiwan helping shoot a new Tiger Beer commercial. The cinematography used to create the commercial has resulted in a fun, high-octane commercial.

Taiwan-based rental company Lee Rong Film & TV Equipment Co. recently came over to MRMC HQ for some training on the new Bolt High-Speed CineBot they recently acquired. After their training, they headed back East to test out their new toy, and for one of the first productions shot a new Tiger Beer Commercial.

You can see the results of using the Bolt in the videos below. The first of the three show how they did the storyboard, while the second sees the bolt in action on some of the shots. The final video is the commercial itself.

FOR MORE INFORMATION ON THE BOLT HIGH SPEED CINEBOT CLICK HERE

Bolt on Track is a Guitar Hero for Latest Video Game

Freestyle Games has created the latest instalment of the music video game, Guitar Hero. The upcoming game dubbed Guitar Hero Live reboots the franchise since its first inception back in 2010. The game simulates a real-world concert setting from the perspective of the guitarist. Its soundtrack spans across a diverse range, and includes music from The Black Keys, Blitz Kids, Ed Sheeran, Fall Out Boy, Green Day and many more.

Member of the Band – Bolt on Track

Using live action video from real rock band performers in front of live crowds proved a challenging task, and in this style was something that had never been done before. Using the Bolt to capture live footage, our high-speed CineBot weaved its way around the stage as the bands performed and caught all the necessary actions of the performance. As one performer comments, ‘you just have to act as if its your band member!’.

Due to obvious logistical reasons, it was impossible to replicate a 100,000 strong crowd, so the Oscar-winning VFX house Framestore who'd previously done work on Gravity, Guardians of the Galaxy, and Edge of Tomorrow were brought in to help create the full festival effect.

Check out pictures and a behind the scenes video below.

Bolt on Track

For more information on the Bolt click here

To see a full article on making click here

 

CONTACT

Head Office (UK)

Telephone

+44 (0)1342 838000

Fax

+44 (0)1342 838001

Rental

+44 (0)1342 838015

Rental — Out of hours

+44 (0)7835 840459

Email

info@mrmoco.com

Address

Unit 3, South East Studios
Eastbourne Road
Blindley Heath
Surrey
RH7 6JP
United Kingdom

VAT: GB 200-0201-71

Head Office (USA)

Telephone

(610) 220-3862

Email

usinfo@mrmoco.com

Contact

Tom Landsmann

Philadelphia, PA