BOLT CAPTURES CARSOME
CASE STUDY
Think Tank, recently took on a project through the agency VMLY&R Commerce to create a new commercial for Carsome — Southeast Asia’s largest integrated car e-commerce platform.
Think Tank, recently took on a project through the agency VMLY&R Commerce to create a new commercial for Carsome — Southeast Asia’s largest integrated car e-commerce platform.
THE VISION
The core idea for the car commercial revolved around creating a video that showed a domino-type effect in 360° circular fashion. Most sequences needed to be captured at 300fps and each segment required stitching together in post-production. Given the technical nature of the shoot, the team decided that the high-speed precision and repeatability of BOLT would be perfect to capture the director’s vision.
“To create the desired domino-type effect in a continuous single pass shot, the team decided BOLT would be the ideal solution”
Director & Co-owner, Directors Think Tank
THE CHALLENGE
The initial challenge was tackling a series of complex shots that needed three repeat pass movements with Bolt™.
This required the cast to perform multiple actions within each sequence, in order for the final output to look as though it was taken in a single continuous shot. This is where the Bolt comes into its own, as once the moves are programmed in Flair, the sequences can be repeated precisely over and over until the necessary shots are captured.
The editing process also carried some challenges, as the duration of each plate was about 150-240 seconds long. The sequences captured by Bolt were therefore stitched together (along with adding 2D and 3D elements to further enhance visual cues) to create the final TV commercial.
The initial challenge was tackling a series of complex shots that needed three repeat pass movements with Bolt™.
This required the cast to perform multiple actions within each sequence, in order for the final output to look as though it was taken in a single continuous shot. This is where the Bolt comes into its own, as once the moves are programmed in Flair, the sequences can be repeated precisely over and over until the necessary shots are captured.
The editing process also carried some challenges, as the duration of each plate was about 150-240 seconds long. The sequences captured by Bolt were therefore stitched together (along with adding 2D and 3D elements to further enhance visual cues) to create the final TV commercial.
Videos
Carsome Commercial
Behind The Scenes Carsome Commercial
Credit
Client : Carsome Sdn Bhd
Agency : VMLY&R Commerce
Executive Creative Director : Chan Woei Hern, KC Aui
AV Producer : Vincent Tja
Copywriter : Arash Daniel Rashid, Cavan Ang, Nurul Fathma Munap, Yong Mei Yee, Zahir Mazlan
Art Director : Mango Yau, Wayne Wang, Yong Jow Liie
Account Servicing : Jason Wong, Khoo Siu Ling, Nik Nawwal
Film Director : Rajay Singh
Co-Director : Ray Tan /Chevie
Executive Producer : Tek Nam
Producer : Don Wong
Prod Coordinator : Beverly
DOP : Nicholas Chin
Art Department : Something Reel
Wardrobe : Wardrobe Room
Editor : Affandi Jamaluddin
Post : Tank 3
Audio : Voodoo Hack / Think Tank Audio”