How MRMC Broadcast Elevates Live Events with Robotic Precision
MRMC’s Head of Broadcast, Paddy Taylor, shares how our purpose-built solutions are transforming live event production. Designed for the rigours of touring, our technology delivers fast setup, lasting durability, and dynamic creative control that captures the energy on stage and in the crowd like never before.
MRMC’s Head of Broadcast, Paddy Taylor, shares how our purpose-built solutions are transforming live event production. Designed for the rigours of touring, our technology delivers fast setup, lasting durability, and dynamic creative control that captures the energy on stage and in the crowd like never before.
Engineered For The Stages
As the live events that define the summer season in full swing, I thought it was a good time to talk about how we at MRMC Broadcast are seeing our products used more than ever in these environments.
Since we started the Broadcast division at MRMC, the live events market has been growing globally, but our own growth in this sector has dwarfed that of the market overall. This is because we have developed products specifically for live events and touring. We take into account ease of mounting, importance of IP (Ingress Protection) ratings and IP (Internet Protocol) control, making sure that the equipment is built to last. The rigours of touring are somewhat more challenging than a setup in a permanent studio, and we build our products following the mantra that the show must go on.
Our AJS-2 Advanced Jib System is a versatile tool for capturing elevated shots of talent on stage and atmospheric shots of the crowd. Meanwhile, as PTZ cameras are now growing to dominate live event capture, covering various parts of the stage, directors often want something that’s a bit different or that creates some exciting motion; for example, a drummer cam or a front-of-stage rail camera to give shots both of the crowd and the performers.
For stadiums, we have found customers choosing to use robotic cameras with remote pan bar control, which allows the team to produce different shots from around the venue without interfering with the view for the spectator or blocking out seats that could otherwise have been sold for the event. One operator can also be in charge of multiple cameras, allowing producers to achieve multiple camera angles without the need for a large operation team, and those operators can even be located remotely off-site, reducing the carbon footprint of the video elements of the production.
It’s not just about the savings in cost and CO2, it’s also about the creative freedom that can be enjoyed. MRMC robots can be orchestrated to move in sync, allowing a simple trigger to control multiple robots moving together and capturing dynamic shots of the action for in-venue screens or broadcast and digital audiences.