Moments in Motion: Recent Work From MRMC & MrMoco Rentals
MRMC and MrMoco Rentals are now part of MultiDyne. The ownership has changed, but the teams and the expertise behind the motion remain the same. Here is a look behind some of the moments we have recently captured, across film, live events and brand, each one showing what MRMC’s motion control makes possible.
MRMC and MrMoco Rentals are now part of MultiDyne. The ownership has changed, but the teams and the expertise behind the motion remain the same. Here is a look behind some of the moments we have recently captured, across film, live events and brand, each one showing what MRMC’s motion control makes possible.
JD Sports x On Running - We Move
MRMOCO Rentals collaborated with Sticker Studios on an exciting campaign for JD Sports x On Running, shot in the heart of London using the BOLT-X high-speed robotic camera system.
With only a limited daylight window on location, pre-production was imperative. At the tech recce ahead of the shoot, we captured a detailed 3D LiDAR scan of the location. Working closely with director Luke Brookner, we reviewed a rough version of the desired move filmed during the recce, then used the LiDAR data to build a 3D tech-vis of the shot. This allowed the move to be programmed and positioned virtually with the BOLT-X before arriving on location, so the creative and technical teams could align on the shot design and identify any challenges well in advance.
With the required rail positions already mapped and plotted from the tech-vis, the team moved quickly into setup, saving valuable production time. During setup, a second LiDAR scan verified that the virtual environment matched the real-world location and confirmed the programmed move was aligned. The move was then handed to the BOLT-X operator for final on-set refinement with Luke and DOP Ben Cotgrove, where live adjustments matched the creative vision and the speed changes required, giving the final camera movement the energy and precision the campaign needed.
Directed by Luke Brookner. DOP Ben Cotgrove.
BETMGM — THE REAL DEAL
Multiple systems, multiple environments, incredible style. Combining the power of our BOLT-X high-speed robotic arm with the versatility of our traditional TALOS motion control system, this was filmed over the course of a week across a range of environments, including location, a custom set build and a VP stage.
Using a combination of part runs and multi-pass motion control techniques, the team created a seamless visual journey through the ages of Las Vegas. The precision and repeatability of the motion control systems let us transition effortlessly between eras, holding perfectly matched camera movements while the world evolved around the viewer. For one shot, we used MAYA and Simul8 to make an adjustment in 3D, refining a key camera move to accurately match the view through the car window.
Produced by All Things Creative and directed by Dominic O’Riordan, taking the audience through five decades of Las Vegas and BetMGM.
Cash & Carry Kitchens
Moco coming to life in Ireland. We travelled to Ireland with our BOLT-X robotic arm to work alongside the team at Rubber Duck and bring this to life.
With a tight production schedule, preparation was key. Using the set dimensions and reference footage of the planned camera moves, we built a 3D environment to visualise the move in advance and determine the correct rail placement for the BOLT-X. Simulating the move beforehand let us optimise positioning and identify any red flags before arriving on set. This also informed the multi-passes ultimately used to complete the shot, along with the removal of rail for clean floor passes.
Although pre-production was completed ahead of the shoot, the move itself was programmed on the day. Using the pre-planned rail positions and the insights gained from the 3D environment, we stayed ahead of the game, streamlined setup and executed the required shots efficiently within the project’s tight deadline.