ATLAS Modular Rail in High‑Impact Live Productions

BBH (Best Broadcast Hire) is a broadcast-facility rental house who specialise in providing flexible and customised technical solutions for television and sports productions, conferences, live events and more. BBH Dubai deployed Slidekamera by MRMC’s ATLAS Modular Rail system across three major global events: the Phygital Games of the Future 2025, the 2025 UCI Cycling Esports World Championships, and Solana Breakpoint 2025.

The Games of the Future 2025 was the largest and most demanding of these productions. As a global tournament blending physical and digital “phygital” sports, the event required BBH to capture fast‑paced action across multiple arena stages. To deliver fluid, cinematic movement without disrupting competition areas or sightlines, BBH integrated six ATLAS Modular Rails, each equipped with Panasonic UE150 PTZ cameras. Operators controlled camera movement via Panasonic AW‑RP150 controllers, while the ATLAS Rails themselves were driven live using foot pedals, allowing precise, real‑time adjustments in sync with the director’s commands. This setup enabled BBH to cover dynamic physical challenges smoothly and consistently, elevating the viewer experience in an environment where conventional equipment such as jibs or steadicams would have been too intrusive.

For the 2025 UCI Cycling Esports World Championships, BBH used a single ATLAS Rail paired with a Panasonic UE150 PTZ camera to enhance the broadcast studio environment. Rather than relying on multiple static cameras, the team introduced motion into commentator coverage, creating visually engaging shots while reducing studio footprint. The rail’s discreet profile allowed it to operate unobtrusively during live broadcasts, an important consideration for a production staged within a controlled studio space.

At Solana Breakpoint 2025, an AV‑driven Web3 conference, the ATLAS Rail was used to introduce subtle motion to slower‑paced panel discussions. Here, the objective was different: instead of capturing high‑energy action, BBH aimed to elevate the visual quality of static content. The result was a more polished, premium aesthetic that enhanced audience engagement without overwhelming the environment.

Across these three productions, the ATLAS Modular Rail proved to be the ideal solution for BBH’s needs. Its compact, discreet design resolved long‑standing challenges associated with mini cranes, jibs, and steadicams, which often occupied valuable floor space or obstructed viewer sightlines. The portability and quick assembly straight from a flight case of the ATLAS Rail was critical for BBH, especially when working under tight setup schedules across multiple venues. Live foot‑pedal control gave operators a level of responsiveness and precision that aligned perfectly with real‑time broadcast demands. Moreover, the system’s compatibility with both PTZ and heavier broadcast cameras, along with its ability to operate on tripods or truss‑mounted configurations, gave BBH a flexible tool applicable to a wide range of production types. By integrating ATLAS, BBH expanded its portfolio beyond conference coverage into large‑scale live events such as esports and hybrid sports competitions.

As demonstrated across these productions, the Slidekamera by MRMC ATLAS Modular Rail system offers a powerful combination of portability, precision, and discreet operation, making it an ideal choice for live events, broadcast studios, and professional AV environments. Its ability to add dynamic motion, integrate smoothly into fast‑paced workflows, and adapt to diverse shooting scenarios positions it as a versatile, future‑proof solution for modern content production.