Milo & Yellow Days Commercial Case Study

Milo and Yellow Days Commercial Case Study

The milo is the ideal solution for achieving studio-quality motion control with a portable system. Stable enough for macro work, fast enough for live-action shooting and ready to go within an hour of arriving on set, the milo delivers all the flexibility and control required for filming on location. Capture perfectly smooth footage from ground level (or below) up to a maximum lens height of 4.1 metres with the milo. The extending arm is adjustable in length, and if additional height is required, the milo long arm option can extend the maximum lens height to over 6 metres.

BASED ON THIS PRINCIPLE THE YELLOW DAYS’ MUSIC VIDEO “HOW CAN I LOVE YOU?” USED A CAMERA WHICH TRAVELS VERTICALLY 15 FLOORS UNDERGROUND WITNESSING 15 DIFFERENT CHANGES OF SCENARIOS ALL SET IN A ROOM.

PROJECT OVERVIEW: MILO & YELLOW DAYS MUSIC VIDEO

Cross section camera transitions are always a winner on the screen. Couple them with motion control for a carousel-like edit and you’ll get one of the simplest, most effective visual effects. Based on this principle the Yellow days’ music video “how can I love you?” used a camera which travels vertically 15 floors underground witnessing 15 different changes of scenarios all set in a room.

HOW DID THEY DO THAT?

Using the MRMOCO award-winning Milo, the entire music video was shot in one day and planned in 3D using our proprietary Maya plugin Simul8. The only set built was a template room, lifted 2 meters from the floor and then dressed differently every time, based on which floor had to be represented.

INCREASE ‘ON LOCATION’ SHOOTING TIME WITH THE EASY TO ASSEMBLE MILO MOTION CONTROL RIG. A TEAM OF JUST THREE PEOPLE CAN BUILD AND SET UP THE RIG, READY TO SHOOT, WITHIN AN HOUR OF IT ARRIVING ON SET. INTEGRATED FLOOR WHEELS MAKE THE MILO VERY EASY TO MOVE AROUND A LOCATION OR STUDIO SPACE. THIS PORTABILITY AND EASE-OF-USE MAKE THE MILO A GO-TO CHOICE FOR CREATIVE VISIONARIES.

Videos

Other Case Studies

GET IN TOUCH