Over the past year, there has been a lot of conversation around AI in advertising. Faster workflows, lower costs and the ability to generate endless variations have made it an attractive option for brands. Against that backdrop, Apple TV’s new visual identity stands out for a very different reason. Built entirely from real glass and captured fully in camera, it leans into the fundamentals of filmmaking craft. It is also a strong example of how motion control continues to support practical effects at the highest level.

We at MRMC are often asked about the differences between integrated PTZ cameras and dedicated robotic heads. In this blog post, Paddy Taylor, Head of Broadcast at MRMC, outlines the key differences and discusses why the choice between the two matters for your workflow. Learn how each compares and when each delivers the best performance for your production needs, so you can choose confidently.

Broadcasting has shifted dramatically, from early theatrical techniques to highly automated, remote and IP-driven production environments. As demands for rapid turnaround and richer storytelling grow, camera robotics used in broadcast productions have evolved and become increasingly essential in modern-day workflows. However, Mark Roberts Motion Control entered the broadcast industry from a very different approach. In this blog post, Andrew Codd, Senior Product Developer at MRMC, revisits the evolution of camera robotics in broadcast production. Read more to discover how MRMC utilises 60 years of motion-control heritage earned through pioneering robotics for high-end film and commercial productions to design solutions that meet the demands of broadcast.

For more than a decade, Mark Roberts Motion Control (MRMC) has supported major darts tournaments across the UK and Europe, including the World Championships, with our specialised robotic camera systems. Using our dedicated darts robotic head platform, we deliver fast, precise, and frame-accurate repeatable coverage for every match, reducing the overall camera platform footprint and keeping the front of the stage unobstructed, ensuring minimal distraction for players and the audience.

In this interview series, Tom Shelburne (MRMC) and Bryan Bailey (Prestonwood) discuss why Prestonwood Baptist Church integrated MRMC’s robotic technology for an elevated worship experience. Watch to discover how MRMC’s robotics has helped capture the emotion for viewers not in the room through a simplified workflow.

We spoke with owner of Cutare Film Cosmin Fericean and Director Damian Groves to hear their thoughts on using the new Bolt PTR head for the first time on our recent shoot with Cutare Film, capturing a story that unfolds inside the confines of the cockpit and around the exterior of the Porsche 911. The shoot demonstrated the Bolt PTR's stability, speed, versatility, and precision in pan, tilt, and roll inputs, enabling shots that were previously difficult or impossible to achieve.