Tag Archives: Rite

Rite Media Group Shoots Coke Zero Spot With Bolt

Coke Zero Spot With Bolt

COKE ZERO SPOT WITH BOLT

The team over at Rite Media Group in Atlanta were recently tasked with creating a spot for Coke Zero. Mikey Cosentino, CTO talks about the project:

When an established brand announces a new product, it’s a challenge, but any challenge is an opportunity. That’s why we brought an inventive approach to accomplish a shot that’s never been seen before, with a brand that is known and loved worldwide.


“We invested weeks into developing a
three-axis robot arm, 3D printed custom
parts and meticulous attention to detail, as our
workspace was within a millimeter of precision.”


With a combination of our forward-thinking team plus Mark Roberts’ Motion Control Bolt, we were able to create magic. Our simplified approach takes you on a journey from inside the bottle to inside the glass – all in a one-take continuous camera motion.

We invested weeks into developing a three-axis robot arm, 3D printed custom parts and meticulous attention to detail, as our workspace was within a millimeter of precision. Our expressive thinking, innovative engineering, and expansion of boundaries led us to find a moment so different and so new.

BEHIND THE SCENES

COKE ZERO SPOT


The Bolt high-speed cinebot is capable of delivering precision repeatable camera moves at ultra high speeds! For more information on the Bolt, click here

To see other great work from Rite Media Group visit: www.ritemediagroup.com

CONTACT

Head Office (UK)

Telephone

+44 (0)1342 838000

Fax

+44 (0)1342 838001

Rental

+44 (0)1342 838015

Rental — Out of hours

+44 (0)7835 840459

Email

info@mrmoco.com

Address

Unit 3, South East Studios
Eastbourne Road
Blindley Heath
Surrey
RH7 6JP
United Kingdom

VAT: GB 200-0201-71

Head Office (USA)

Telephone

(610) 220-3862

Email

usinfo@mrmoco.com

Contact

Tom Landsmann

Philadelphia, PA