The team over at Rite Media Group in Atlanta were recently created a Coke Zero spot. Mikey Cosentino, CTO talks about the project:
When an established brand announces a new product, it’s a challenge, but any challenge is an opportunity. That’s why we brought an inventive approach to accomplish a shot that’s never been seen before, with a brand that is known and loved worldwide.
“We invested weeks into developing a
three-axis robot arm, 3D printed custom
parts and meticulous attention to detail, as our
workspace was within a millimeter of precision.”
With a combination of our forward-thinking team plus Mark Roberts’ Motion Control Bolt, we were able to create magic. Our simplified approach takes you on a journey from inside the bottle to inside the glass – all in a one-take continuous camera motion.
We invested weeks into developing a three-axis robot arm, 3D printed custom parts and meticulous attention to detail, as our workspace was within a millimeter of precision. Our expressive thinking, innovative engineering, and expansion of boundaries led us to find a moment so different and so new.
COKE ZERO SPOT
The Bolt high-speed cinebot rig is capable of delivering precision repeatable camera moves at ultra high speeds! For more information on the Bolt, click here
To see other great work from Rite Media Group visit: www.ritemediagroup.com