Robots on the Catwalk at Milan Fashion Week
Last month our rental department headed to Italy for Milan Fashion Week, the third stop of the fashion month marathon. The office was left completely bare with all the motion control rigs on the catwalk for designer Philipp Plein’s unveiling of his women’s Spring/Summer 2016 collection.
The attendees showed up in their glad rags and so did the rigs, having been wrapped head to toe in white for the occasion. The show consisted of a 30m conveyor belt that the models travelled along while the rigs scanned them, passed them sunglasses, mirrors to check themselves out and handbags to complete their look.
Our largest telescopic motion control crane, the Titan took control of the entire show appearing to run a touch screen that selected the programs that the models would go through along the production line. While several fashion shows happen each evening over the week, Philipp Plein’s show stole all the headlines on the opening night of Milan Fashion Week and was picked up by all the major fashion magazines and newspapers.