Projection Mapping & Motion Control – the partnership grows.
Projection mapping and augmented reality are still in their infancy but as techniques and technology improve, they will make their way further into productions. Projection mapping when combined with motion control can achieve phenomenal effects and, as camera technology changes to include depth information, it offers the opportunity to not only achieve effects without greenscreens but also with little or no post production.
By using projection mapping and aligning the projection with the motion control camera’s point of view, in-camera effects can be created in real-time that then do not necessarily need compositing in post. There is still much work to do before that becomes the norm, but the number of projects using projection mapping is increasing and here is a fun recent commercial that uses projection mapping to achieve all its effects in-camera for the final ad.
Shot by The VFX Company www.thevfxco.co.uk, using one of their Milos on location in a quiet suburb in the middle of the night, the unsuspecting neighbours were “enlightened” while all the effects were shot in-camera projected onto a house.
Directed by Mike Sharpe of Found Studio, and with Tony Miller as DOP, they teamed up with VCCP to create a television commercial for Hiscox Insurance. Found and NTSH produced the commercial using an ordinary residential house in Watford as their canvas.
The VFX Co added “We are pleased that we had the opportunity to work on this project and that the client was happy.”
You can view the making of here
London’s first fully 4K Studio
The AFC-100 Robotic Pan-Tilt heads complete Celebro Studios, London’s first fully 4K Studio.
In the centre of London, metres from Oxford Circus, sits Celebro Studios (www.celebrostudios.co.uk), a brand new state of the art, purpose-built studio that offers huge potential in capturing and delivering 4K media. The 2000 square foot TV and film studio boasts a wide range of high tech gear, including MRMC supplied robotic 4K TV cameras, fibre optic networking and revolutionary LED lighting.
Meticulously designed to offer all-purpose media production, Wesley Dodd, Chief Executive has
“The studio is purpose-built for broadcast, digital and web streaming, and represents a significant investment in what we see as the future of TV. A lot of broadcasters, publishers and NGOs are looking to make TV-standard programmes that might not necessarily be broadcast in the traditional way and may instead be streamed over the Internet.” Said Dodd.
Wesley Dodd is a creative programme maker and consultant who has delivered high profile projects for some of the worlds top brands and broadcasters, with the likes of the Discovery Channel, BBC World Service and Coca Cola notable on his C.V. Wesley’s sister company Celebro Media Networks is hugely influential throughout Europe and particularly in Russia, where they have produced and delivered a wide range of high end projects for MTV and BBC, and recently created a BBC English Language drama broadcast in over 47 countries.
Dodd goes on to say “We chose MRMC robotic heads to fit in with our state of the art facility. The AFC-100 offered unparalleled integration into our ethernet infrastructure, superb payload in a small package, smooth motion and the ability for customization, allowing us to cost effectively control lenses suitable for 4K that did not have integrated lens motors. MRMC adapted the heads to our needs,
The studio contains 3 ethernet controlled AFC-100 robotic heads,
Wishing you all a wonderful holiday season and a happy new year.
Please note that we are closed for business from 12:00 on Wednesday the 24th of December and open again at 09:00 on Monday the 5th of January.
For urgent service requests please contact one of our Service Engineers who will be available 24/7/365 as always, but prefer to have Christmas day off.