The Robotic Pod is the latest in a wide range of powerful MRMC image acquisition units for sports stadiums, events and live concerts. The completely weatherproof Robotic Pod (housing a Nikon DSLR D5 or D850), can be positioned in places around a venue typically not accessible, to capture unique angles and perspectives which result in spectacular photography and video.
The unit has been used for major sporting events including Wimbledon, Rio Games, the FINA World Championships as well as multiple other sporting events. There is also an Underwater Robotic Pod for water sports and swimming events.
Watch this short video where AFP guides you through the use of the Robotic Pod and Underwater Robotic Pod at the FINA World Swimming Championships. Join us a the NAB Show this year to get hands-on demonstrations.
This year’s CES show in Las Vegas saw the latest technology from around the world – with all the big brands demonstrating their latest products and solutions. But the big theme for CES seemed very much in the realm of robotics! We were the central feature for the Nikon stand, who were releasing the AF-S Nikkor 180-400mm f/4E TC1.4 FL ED VR super-telephoto. Both The Bolt and new Bolt Jr brought crowds of people in, keen to get their own personal ‘Robot Video!’ recorded on the cinebots.
It was a complex robotic move, requiring some very clever programming. Motion Control Operator Julian Hermansen put the move together in 3ds Max, and talks a little about how he did it:
“Both the Bolt and Bolt Jr. were rigged and set up in a scene in 3ds Max. All geometry and measures were precisely matched to the real setup along with the framing of the cameras.
The 3d rigs consisted of several different rigs blended during the animation to allow for a combination of movements that would otherwise not be possible – for example, mixing forward kinematics and inverse kinematics and combining target tracking of the camera head with freely animated rotation movements of the head.”
Watch the short highlights video here:
For more information about the Bolt and Bolt Jr. click here
General Elektriks new music video Different Blue directed by Arno Salters, demonstrates some excellent examples of Motion Control; the quirky new music video sees the band being cloned progressively more and more throughout the video. This kind of precision repeat pass work can only be accurately achieved through the use of motion control. The shoot, filmed in Berlin was done using Mastermoves Milo Rig, operated by Heiko Matting
WATCH BEHIND THE SCENES ACTION USING THE MILO
THE FULL MUSIC VIDEO HERE
Popular music videos often take advantage of using motion control, helping to create captivating visuals to complement the story. Recent projects using moco include OK Go’s ‘The One Moment’ and Kendrik Lamar’s ‘Humble’ video – with over 380 million views!!
The Milo is an Academy Award-winning motion control rig – for more informationclick here
I would like to take a moment at the end of the year to thank customers, colleagues and suppliers for your loyalty and support over the past twelve months. I recognise we wouldn’t be where we are without the contributions made by each and every one of you, and I am very appreciative of this… thank you.
2017 has been a year of development, expansion and growth for MRMC. We have restructured operations, increased our brand profile and we continue to ship our robotic products all over the world. As I write, we have shipped 15 large rigs including Bolt High-Speed Cinebots, StudioBots, Milos, Talos, Modula and both Orbital and Orbital XL in the past 2 months alone.
From starting out manufacturing products for movie making, MRMC today have developed innovative solutions for movies, broadcast, sports, live events and product photography. As markets continue to emerge, so products will continue to be developed to meet customer needs.
In 2017, we were proud to have supplied our camera robotic products for major sporting events from FINA World Swimming to London 2017 Athletics, from tennis at Wimbledon to soccer stadiums, from World Darts to Winter Sports.
For certain, we know exciting and challenging times await MRMC in 2018, but more than ever we are confident with the team, culture and enthusiasm we have – MRMC has never been better placed to meet these times.
Amidst all these changes, our primary focus will be to build on the foundations of the business. We will continue to ensure provision of quality products, improved service and innovation in every market sector we operate, heralding a new era which we are confident will have a positive impact on the business, as well as the industry.
Have a restful and happy holiday season with your family and friends. I look forward to working with you all in the New Year and wish you a successful and prosperous 2018.
CEO, Mark Roberts Motion Control (MRMC)
The team over at Rite Media Group in Atlanta were recently tasked with creating a spot for Coke Zero. Mikey Cosentino, CTO talks about the project:
When an established brand announces a new product, it’s a challenge, but any challenge is an opportunity. That’s why we brought an inventive approach to accomplish a shot that’s never been seen before, with a brand that is known and loved worldwide.
“We invested weeks into developing a
three-axis robot arm, 3D printed custom
parts and meticulous attention to detail, as our
workspace was within a millimeter of precision.”
With a combination of our forward-thinking team plus Mark Roberts’ Motion Control Bolt, we were able to create magic. Our simplified approach takes you on a journey from inside the bottle to inside the glass – all in a one-take continuous camera motion.
We invested weeks into developing a three-axis robot arm, 3D printed custom parts and meticulous attention to detail, as our workspace was within a millimeter of precision. Our expressive thinking, innovative engineering, and expansion of boundaries led us to find a moment so different and so new.
BEHIND THE SCENES
COKE ZERO SPOT
The Bolt high-speed cinebot is capable of delivering precision repeatable camera moves at ultra high speeds! For more information on the Bolt, click here