Unreal Ride Kicks off 2023 at CES Show

Nikon kicked off the year with a fantastic stand at CES in Las Vegas, and we were excited to be part of it, with the Unreal Ride. Partnering with virtual production experts Vū, we created an immersive LED environment using Unreal Engine and parked our futuristic motorcycle in front of it. We then invited participants to have a ride, which we captured using a Nikon Z9 on the Bolt X.

As usual, the activation generated seemingly endless queues of excited attendees, bloggers, YouTubers and media professionals, all jumping at the chance to get their own #unrealride video. We even had media-giant — NBC, cover the ride in a national broadcast of CES’s latest and most exciting tech! Watch the highlights video below.