Bolt helps Honda capture that ‘Feeling’

The MrMoco team took the Bolt rig to Madrid earlier in the year for Honda's latest Civic Commercial. Produced by RSA films and directed by Johnny Hardstaff the commercial showed Honda’s attention to detail to create that perfect feeling when driving. Shooting a mixture of frame rates on a Phantom flex it appears as though the car is suspended in its surroundings allowing Honda's engineers to manipulate the environment to create the maximum feeling of joy.

Honda Commercial

The commercial was shot over various locations around Madrid – including a 15ft high platform in a forest and also on a motorway flyover.  The MrMoco team often film in sunny Spain – at the beginning of June the crew travelled to Barcelona with a Milo to shoot in Espanyol's Stadium, and only a few weeks back, were shooting again in Barcelona with the Bolt running on 30 metres of track laid in a field! More on that shoot coming soon.

Bolt on Track

Bolt on Track

 

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